New Domain Name Rules

August 6, 2011

Oscar Robles

By Oscar Robles *

In June, the ICANN Board of Directors approved a plan for allowing an increase in the number of Internet address endings, called generic top-level domains.

This does not mean that anyone will be able to define an ending of their choice and turn Internet navigation into chaos. This is completely incorrect, as to avoid this and other potential problems a set of rules have been defined that seek to structure this decision.

Technological, financial and commercial requirements have been established. Likewise, ICANN has conducted several studies – mostly technological and economic impact studies – of this measure and they have all shown positive conclusions.

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Financial requirements include a US$ $185,000 evaluation fee for each proposal to guarantee that the proposals that are received are financially serious. Related to this, provisions have been made to support proposals in developing countries and the fact that support mechanisms will be implemented for developing countries has also been mentioned.

Technological requirements specify that the operator in charge of each new ending must have proven experience in this activity and defines new quality of service levels that new operators must meet.

Based on the above, it is expected that at the end of next year a few hundred new top level domains will be introduced, among them some of a corporate nature (.facebook, .google, .canon, .deloitte, .apple), some territorial (.africa, .lat for the Latin community, .berlin, .nyc, .paris), and some generic domains for specific purposes (.music, .sports, .radio, .hotels, .autos).

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